👋🏼 Hi, I’m Nicky Guan.

I design product experiences that drive growth and innovation for businesses of all sizes. By integrating market research, brand strategies, behavioral psychology, and economic goals, I help companies achieve objectives and stand out in the market.

Areas of Expertise

  • Product User Experience Design

    Specialized in creating data-driven UX strategies, user-centric design principles, and intuitive user flows with wireframes and prototypes.

  • Customer Research & Market Analysis

    Skilled in user research, competitive analysis, persona creation, and usability testing to drive product improvements.

  • Branding & Visual Consultation

    Skilled in designing accessible high-fidelity mockups, establishing visual consistency, and ensuring usability across platforms.

Highlights of Recent Work

First Impression Matters

Redesigned RingCentral’s eCommerce purchase experience to drive higher conversions by creating a smoother, more intuitive flow.

The project focuses on enhancing customer satisfaction, building trust, and strengthening brand perception, while laying the foundation for long-term engagement and increased customer lifetime value.

Smart Retail Solution

Designed a self-service kiosk experience that streamlines operations, reduces wait times, and minimizes errors.

It empowers users to complete tasks independently, fostering a self-service culture while optimizing overall satisfaction.

User Onboarding with AI

Integrate AI solutions into the RingCentral app to streamline communication—whether it’s calls, video meetings, texts, messages, or faxes—ensuring that sole proprietors, small businesses, and enterprises stay effortlessly connected and work more efficiently.

Reimagine Global Money Transfers

Redesigned the Western Union mobile app for a seamless, fast, and secure money transfer experience.

It enhances user satisfaction and retention by prioritizing efficiency and ease of use, enabling customers to transfer money effortlessly from anywhere.

Further Specializations

With a background in gaming, I’ve crafted user experiences for over 20 game titles, blending creativity and functionality.

Game Design

My passion for visual aesthetics spans diverse mediums, while my expertise now extends into advertising and e-commerce.

Visual and Art

What People Say

  • Nicky is an invaluable lead and team member. She consistently demonstrated an ability to think critically about interconnected issues - style, aesthetic, function, user perceptions and experiences, future-proofing, related improvements, new innovations and more.

    Steven Johnson (Founder, CEO @ Otherworld Studios)

  • I trust Nicky’s judgment to represent our product vision and be in a room with corporate VPs and partners on behalf of the org, and I hope to continue to collaborate with her on many more endeavors.

    Veronica Antonova (Principle Product Manager @ Amazon Music)

  • Nicky is the type of designer that works well with any product team. As a talented UX designer, she is a user-centric, empathetic, and a great collaborator.

    Joe Mao (Executive Director @ JPMorgan Chase & Co

Let’s connect

Interested in working together? Leave your information and I will be in touch shortly.