Design for people & growth

Nicky Guan

Designs products that people love to use while helping businesses grow, blending research, creativity, and real market insights to create meaningful solutions.

Highlights of Recent Projects

Agentic AI in SaaS Workflows

Designed an agentic AI experience within RingCentral’s web and mobile apps to streamline first-time user onboarding, automate service setup and registration, simplify purchases, and provide intelligent support.

First Impression Matters

Redesigned RingCentral’s eCommerce purchase experience to drive higher conversions by creating a smoother, more intuitive flow.

The project focuses on enhancing customer satisfaction, building trust, and strengthening brand perception, while laying the foundation for long-term engagement and increased customer lifetime value.

Smart Retail Solution

Designed a self-service kiosk experience that streamlines operations, reduces wait times, and minimizes errors.

It empowers users to complete tasks independently, fostering a self-service culture while optimizing overall satisfaction.

Reimagine Global Money Transfers

Redesigned the Western Union mobile app for a seamless, fast, and secure money transfer experience.

It enhances user satisfaction and retention by prioritizing efficiency and ease of use, enabling customers to transfer money effortlessly from anywhere.

Core Values & Principles

  • User-centered thinking

    Prioritize human needs and solve real world problems with intuitive and functional designs that add value.

  • Business & market awareness

    Balance design impacts and business goals. Use market data, competition insights, and industry trends to make informed decisions.

  • Agility & execution

    Move fast, iterate, and adapt. Navigate ambiguity, wear multiple hats, and balance speed with precision.

  • Brand & storytelling

    Craft strong brand identity, articulate clear vision, and design experiences that create deep emotional connections with customers.

  • Specialized in creating data-driven UX strategies, user-centric design principles, and intuitive user flows with wireframes and prototypes.

  • Skilled in user research, competitive analysis, persona creation, and usability testing to drive product improvements.

  • Skilled in designing accessible high-fidelity mockups, establishing visual consistency, and ensuring usability across platforms.

Areas of Expertise

Other Specialized Spaces

Game design

A collection of social and mobile game projects I’ve worked, showcasing creativity, storytelling, and engaging player experiences.

Visual & art

My passion for visual aesthetics spans diverse mediums, while my expertise now extends into advertising and e-commerce.

Let’s connect

Interested in learning more about my work? Leave me a message and I will be in touch shortly.