👋🏼 Hi, I’m Nicky Guan.

I design product experiences that drive growth and innovation for businesses of all sizes. By integrating market research, brand strategies, behavioral psychology, and economic goals, I help companies achieve objectives and stand out in the market.

Highlights of Recent Work

First Impression Matters

Crafted a seamless e-commerce purchase and onboarding experience to boost conversions and customer loyalty.

The project aims to enhance satisfaction, strengthen brand perception, and drive long-term engagement.

AI-Enhanced Effortless Communication

Integrate AI solutions into the RingCentral mobile app to streamline communication—whether it’s calls, video meetings, texts, messages, or faxes—ensuring that sole proprietors, small businesses, and enterprises stay effortlessly connected and work more efficiently.

Smart Retail Solution

Designed a customer-centric kiosk experience that streamlines operations, reduces wait times, and minimizes errors.

It empowers users to complete tasks independently, fostering a self-service culture while optimizing overall satisfaction.

Reimagining Global Money Transfers

Redesigned the Western Union mobile app for a seamless, fast, and secure money transfer experience.

It enhances user satisfaction and retention by prioritizing efficiency and ease of use, enabling customers to transfer money effortlessly from anywhere.

Further Specializations

With a background in gaming, I’ve crafted user experiences for over 20 game titles, blending creativity and functionality.

Game Design

My passion for visual aesthetics spans diverse mediums, while my expertise now extends into advertising and e-commerce.

Visual and Art

What People Say

  • Nicky is an invaluable lead and team member. She consistently demonstrated an ability to think critically about interconnected issues - style, aesthetic, function, user perceptions and experiences, future-proofing, related improvements, new innovations and more.

    Steven Johnson (Founder, CEO @ Otherworld Studios)

  • Nicky is the type of designer that works well with any product team. As a talented UX designer, she is a user-centric, empathetic, and a great collaborator.

    Joe Mao (Executive Director @ JPMorgan Chase & Co

  • I trust Nicky’s judgment to represent our product vision and be in a room with corporate VPs and partners on behalf of the org, and I hope to continue to collaborate with her on many more endeavors.

    Veronica Antonova (Principle Product Manager @ Amazon Music)

Let’s connect

Interested in working together? Fill out some info and I will be in touch shortly.