
Strategic,
Innovative Solutions
Nicky Guan
Designs products that drive growth, innovation, and impact. By blending research, strategy, and psychology, Nicky creates meaningful solutions that help people and businesses thrive.
Core values & principles
-
User-centered thinking
Prioritize human needs and solve real world problems with intuitive and functional designs that add value.
-
Business & market awareness
Balance design impacts and business goals. Use market data, competition insights, and industry trends to make informed decisions.
-
Agility & execution
Move fast, iterate, and adapt. Navigate ambiguity, wear multiple hats, and balance speed with precision.
-
Brand & storytelling
Craft strong brand identity, articulate clear vision, and design experiences that create deep emotional connections with customers.
Highlights of recent work
First Impression Matters
Redesigned RingCentral’s eCommerce purchase experience to drive higher conversions by creating a smoother, more intuitive flow.
The project focuses on enhancing customer satisfaction, building trust, and strengthening brand perception, while laying the foundation for long-term engagement and increased customer lifetime value.
Smart Retail Solution
Designed a self-service kiosk experience that streamlines operations, reduces wait times, and minimizes errors.
It empowers users to complete tasks independently, fostering a self-service culture while optimizing overall satisfaction.
Revolutionize communication
Design an AI-powered phone app to streamline communication—whether it’s calls, video meetings, texts, messages, or faxes—ensuring that sole proprietors, small businesses, and enterprises stay effortlessly connected and work more efficiently.
Reimagine Global Money Transfers
Redesigned the Western Union mobile app for a seamless, fast, and secure money transfer experience.
It enhances user satisfaction and retention by prioritizing efficiency and ease of use, enabling customers to transfer money effortlessly from anywhere.
-
Specialized in creating data-driven UX strategies, user-centric design principles, and intuitive user flows with wireframes and prototypes.
-
Skilled in user research, competitive analysis, persona creation, and usability testing to drive product improvements.
-
Skilled in designing accessible high-fidelity mockups, establishing visual consistency, and ensuring usability across platforms.
Areas of expertise
Other specialized areas
Game design
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Visual & art
My passion for visual aesthetics spans diverse mediums, while my expertise now extends into advertising and e-commerce.
Let’s connect
Interested in working together? Leave your information and I will be in touch shortly.