Strategic,

Innovative Solutions

Nicky Guan

Designs products that drive growth, innovation, and impact. By blending research, strategy, and psychology, Nicky creates meaningful solutions that help people and businesses thrive.

Core values & principles

  • User-centered thinking

    Prioritize human needs and solve real world problems with intuitive and functional designs that add value.

  • Business & market awareness

    Balance design impacts and business goals. Use market data, competition insights, and industry trends to make informed decisions.

  • Agility & execution

    Move fast, iterate, and adapt. Navigate ambiguity, wear multiple hats, and balance speed with precision.

  • Brand & storytelling

    Craft strong brand identity, articulate clear vision, and design experiences that create deep emotional connections with customers.

Highlights of recent work

First Impression Matters

Redesigned RingCentral’s eCommerce purchase experience to drive higher conversions by creating a smoother, more intuitive flow.

The project focuses on enhancing customer satisfaction, building trust, and strengthening brand perception, while laying the foundation for long-term engagement and increased customer lifetime value.

Smart Retail Solution

Designed a self-service kiosk experience that streamlines operations, reduces wait times, and minimizes errors.

It empowers users to complete tasks independently, fostering a self-service culture while optimizing overall satisfaction.

Revolutionize communication

Design an AI-powered phone app to streamline communication—whether it’s calls, video meetings, texts, messages, or faxes—ensuring that sole proprietors, small businesses, and enterprises stay effortlessly connected and work more efficiently.

Reimagine Global Money Transfers

Redesigned the Western Union mobile app for a seamless, fast, and secure money transfer experience.

It enhances user satisfaction and retention by prioritizing efficiency and ease of use, enabling customers to transfer money effortlessly from anywhere.

  • Specialized in creating data-driven UX strategies, user-centric design principles, and intuitive user flows with wireframes and prototypes.

  • Skilled in user research, competitive analysis, persona creation, and usability testing to drive product improvements.

  • Skilled in designing accessible high-fidelity mockups, establishing visual consistency, and ensuring usability across platforms.

Areas of expertise

Other specialized areas

Game design

Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.

Visual & art

My passion for visual aesthetics spans diverse mediums, while my expertise now extends into advertising and e-commerce.

Let’s connect

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