Nicky Guan
Designs products that people love to use while helping businesses grow, blending cross-industry experience in SaaS, fintech, e-commerce, advertising, and entertainment with research, creativity, and real market insights to create meaningful solutions.
10+
YEARS OF EXPERIENCE
100+
COMPLETED PROJECTS
20+
CLIENTS WORLDWIDE
Principles in Action
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User-Centered Thinking
Prioritize human needs and solve real world problems with intuitive and functional designs that add value.
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Business & Market Awareness
Balance design impacts and business goals. Use market data, competition insights, and industry trends to make informed decisions.
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Agility & Execution
Move fast, iterate, and adapt. Navigate ambiguity, wear multiple hats, and balance speed with precision.
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Brand & Storytelling
Craft strong brand identity, articulate clear vision, and design experiences that create deep emotional connections with customers.
Selected Work 20-25”
Agentic AI in SaaS Workflows
Designed an agentic AI experience within RingCentral’s web and mobile apps to streamline first-time user onboarding, automate service setup and registration, simplify purchases, and provide intelligent support.
500,000
CUSTOMERS SERVED GLOBALLY
75% +
ESTIMATED AI ADOPTION
First Impression Matters
Redesigned RingCentral’s eCommerce purchase flow to make it smoother and easier to use. The goal was to boost conversions, build trust, and create a better experience that encourages long-term customer loyalty.
+19%
PURCHASE CONVERSION
-8%
CART ABANDONMENT
Smart Retail Solution
Designed a self-service kiosk experience that streamlines operations, reduces wait times, and minimizes errors.
It empowers users to complete tasks independently, fostering a self-service culture while optimizing overall satisfaction.
+20%
TRANSACTION COMPLETION
+36%
USER RETENTION
Reimagine Global Money Transfers
Redesigned the Western Union mobile app for a seamless, fast, and secure money transfer experience.
It enhances user satisfaction and retention by prioritizing efficiency and ease of use, enabling customers to transfer money effortlessly from anywhere.
+25%
SIGNUP RATE
+37%
CHECKOUT CONVERSION
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Specialized in creating data-driven UX strategies, user-centric design principles, and intuitive user flows with wireframes and prototypes.
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Skilled in user research, competitive analysis, persona creation, and usability testing to drive product improvements.
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Skilled in designing accessible high-fidelity mockups, establishing visual consistency, and ensuring usability across platforms.
Areas of Expertise
Beyond the Core
Game Design
A collection of social and mobile game projects I’ve worked, showcasing creativity, storytelling, and engaging player experiences.
20+
TITLES DELIVERED IN 5 YEARS
Visual & Art
My passion for visual aesthetics spans diverse mediums, while my expertise now extends into advertising and e-commerce.
50+
COMPLETED PROJECTS
Let’s Connect
Got a project in mind? I’d love to hear about it—let’s bring it to life together.